Industries
How to run Google Ads for your industry.
Complete campaign frameworks for service businesses — ad groups, keywords, headlines, descriptions — plus live walkthroughs of each one. Pick your industry below.
What's inside each framework
Everything you need to run Google Ads for your industry.
4 Themed Ad Groups
Campaign structure split by service category — emergency, specialty, residential, commercial. Each one tuned to its own keywords and bidding strategy.
5 Headlines + 4 Descriptions
Industry-specific ad copy per ad group with {LOCATION(City)} dynamic tokens. Trust signals, differentiators, calls to action — all written out.
25–30 Keywords Per Group
Phrase, exact, and broad match mix with the right balance. Copy directly into Google Ads, or let The JSR Engine build the campaign for you.
Live Walkthrough Video
A full video showing exactly how The JSR Engine runs this framework on a real account in your industry. No theory — see it live.
Plumbers
Stop paying for “how to fix a leaky faucet” clicks
DIY searches, job seekers, and out-of-area clicks drain plumbing ad budgets every day. The JSR Engine blocks the waste automatically — while you’re under a sink.
See how it works for plumbers →HVAC Companies
Seasonal demand. Year-round waste.
AC keywords in January. Heating keywords in July. Job-seeker clicks all year. The JSR Engine adapts to seasonal demand and blocks what doesn’t convert — while you’re on a rooftop.
See how it works for HVAC →Pest Control
Stop paying for people who’d rather buy a can of Raid
“Home remedies for ants,” “DIY rat trap,” “best mouse trap” — all costing you money, none of them becoming customers. The JSR Engine finds the people who actually need a pro.
See how it works for pest control →Electricians
Stop paying for DIY YouTube electricians
“How to wire an outlet,” “electrician apprenticeship” — clicks that cost $15–30 each and will never become a service call. The JSR Engine blocks them — while you’re pulling wire.
See how it works for electricians →Roofers
At $30–50 per click, every one needs to count
Roofing has some of the highest CPCs in home services. DIY clicks, storm chasers, and insurance researchers burn through your budget fast. The JSR Engine makes every click count.
See how it works for roofers →Tent Rentals
Seasonal demand spikes. Wasted clicks year-round.
Wedding season, graduations, corporate events — tent rental searches swing wildly month to month. Most budgets bleed on off-season browsers and DIY research.
See how it works for tent rentals →Mobile Detailing
DIY detailing YouTube is killing your CPC
“How to polish a car,” “best car wax,” “DIY ceramic coating” — every one of those clicks costs money and never becomes a booking.
See how it works for mobile detailing →Appliance Repair
Parts buyers and DIYers drain your budget
Half the people searching “fix dishwasher” want a YouTube tutorial. The other half want a $12 part on Amazon. The JSR Engine finds the ones who want a pro.
See how it works for appliance repair →Junk Removal
Same-day urgency meets wide-open ad spend
Estate cleanouts, hoarder cleanups, construction debris — each has its own search pattern and season. One-size-fits-all campaigns leave money on the table.
See how it works for junk removal →Décor & Balloons
Event buyers vs. Pinterest browsers
Most decor searches are idea-hunting, not buying. The JSR Engine surfaces the ones with dates, budgets, and venues — and skips the rest.
See how it works for decor →Event & Party Planning
High-intent events buried in kids' birthday searches
A corporate event lead is worth 50x a kids' birthday click. But they share keywords. The JSR Engine separates the signal from the noise automatically.
See how it works for party planning →Power Washing
DIY pressure washer rentals steal your spend
“Pressure washer rental near me,” “DIY house washing,” “how to clean siding” — clicks that never book a service. The JSR Engine blocks them.
See how it works for power washing →Window Cleaning
Residential clicks aren't always residential customers
Commercial vs. residential, exterior vs. interior, one-off vs. recurring — each has its own value. The JSR Engine routes budget to the profitable ones.
See how it works for window cleaning →Frequently asked questions
Which industries does The JSR Engine support?
The JSR Engine works with any Google Ads account. We’ve published detailed campaign frameworks for 11 service industries so far: plumbing, HVAC, electrical, pest control, roofing, tent rentals, mobile detailing, appliance repair, junk removal, décor and balloons, event and party planning, power washing, and window cleaning. The same automation works for any service business.
What’s a good Google Ads budget for a service business?
Most service businesses running Google Ads seriously budget $1,500–$5,000 per month. The right number depends on your ticket value, service area, and CPCs in your industry. The bigger issue is usually not budget size but how much of it gets wasted on DIY searchers, job seekers, and out-of-area clicks.
How many ad groups should a service business run?
Most service businesses do best with 4–7 ad groups split by service category. A plumber might run emergency, drain, water heater, and general. An HVAC business might split by heating, cooling, maintenance, and emergency. Keeping ad groups themed lets you bid differently per service and tune each independently.
Should service businesses use broad match keywords?
Yes, strategically. Broad match discovers new converting terms you didn’t think of, but it needs tight negative keyword management to avoid waste. Use broad match sparingly alongside phrase and exact match, and monitor the search term report weekly. The JSR Engine does this automatically.
How do I structure Google Ads for a local service business?
Start with 3–5 themed ad groups split by your main service categories. Each ad group gets 5 headlines and 4 descriptions using location dynamic-insertion tokens like {LOCATION(City)}. Use a mix of phrase, exact, and broad match keywords. Add negative keywords for DIY terms, job seekers, and product-only searchers.
What negative keywords should every service business use?
Every service business should block: DIY (“how to,” “tutorial,” “DIY”), job seekers (“jobs,” “salary,” “career,” “apprenticeship”), product researchers (“best,” “vs,” “review”), and irrelevant geography. The specific lists vary by industry.
Related: How it works · Pricing · Compare
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