The JSR Engine Blog
Field notes from the engine room
What we're learning from running real Google Ads accounts on autopilot — the searches Google quietly bills you for, the keywords that stopped working, and the dollars we caught.
How Google Ads Doubled My Business in 7 Months
From 140 parties in year one to 285 by mid-season two. Ad spend ramped from $750 to $2,250 a month and the math kept working. Here's what hockey-stick growth actually looks like for a small operator — and how to make sure you see it.
Read the article →I Started a Tent Rental Business at 17. Then I Built an AI for Google Ads.
2 pole tents. 60 white folding chairs. 10 round tables. That was the entire inventory I had when I started Rent-A-Tent. By year two, Google Ads was driving most of my growth — and the interface was scaring me. So I built the AI I wished existed. Here's the story of how The JSR Engine got made.
Read the article →The Three Trapdoors Buried in Every Google Ads Account
Google designed its dashboard so three specific tasks would be impossible to keep up with manually. Each one quietly drains your budget. Across 11 small business Google Ads accounts on our platform — plumbers, electricians, junk haulers, party rentals, restaurants — we caught $11,000+ a month in bleed in 45 days. Here's the map.
Read the article →Don't Believe Much of What Google Tells You. They're Really Good at Spending Your Money.
We watched 5 tent and party rental companies run Google Ads through our platform for 45 days. Across those 5 accounts, we caught Google quietly charging $1,664 a month on keywords that had stopped bringing in any real bookings. The business owners had no idea. Here's how that happens — and how to stop it.
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