How to run Google Ads for window cleaning businesses.

A complete walkthrough of campaign structure for window cleaning businesses — residential, commercial, high-rise, and add-on services like gutter cleaning — keywords, match types, headlines, and descriptions, plus a live demo of The JSR Engine managing it end-to-end.

Video walkthrough · Campaign framework · Live demo

The full walkthrough

Campaign structure across themed ad groups for window cleaning, keywords, match types, headlines, and descriptions — then a live demo of The JSR Engine running on a real window cleaning account.

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Campaign Framework

How to structure Google Ads campaigns for window cleaning businesses

Themed ad groups for window cleaning: residential, commercial, high-rise, and add-ons (gutters, solar panels) — each with 5 headlines, 4 descriptions, and 25-30 keywords.

Ad Group 1

General Window Cleaning

5 Headlines

  • Window Cleaning {LOCATION(City)}
  • Streak-Free Guarantee
  • Water-Fed Pole Pros
  • Monthly Plans Available
  • Free Quotes in 60 Seconds

4 Descriptions

  • Professional window cleaning in {LOCATION(City)} for homes and businesses. Streak-free guarantee on every pane, every visit.
  • Water-fed pole technology reaches up to 4 stories without ladders. Safer for your property, better finish, no chemical residue.
  • One-time or recurring plans: weekly, monthly, quarterly. Save 20% when you sign up for a recurring service.
  • Licensed, insured, background-checked crews. {LOCATION(City)}'s highest-rated window cleaners, 500+ 5-star reviews.

Keywords (26)

  • "window cleaning near me"
  • [window cleaning near me]
  • "window washing near me"
  • professional window cleaning
  • "window cleaner near me"
  • [window cleaner near me]
  • window washing service
  • "window cleaning company"
  • [window cleaning company]
  • local window cleaning
  • "window cleaning services"
  • [window cleaning services]
  • affordable window cleaning
  • "best window cleaning near me"
  • [best window cleaning near me]
  • interior exterior window cleaning
  • "window washing company"
  • [window washing company]
  • residential window cleaner
  • "full service window cleaning"
  • [full service window cleaning]
  • window cleaning quote
  • "licensed window cleaner"
  • [licensed window cleaner]
  • insured window cleaning
  • "eco friendly window cleaning"

phrase exact broad

Ad Group 2

Residential Window Cleaning

5 Headlines

  • Home Window Cleaning {LOCATION(City)}
  • Interior + Exterior
  • Tracks & Screens Cleaned
  • Streak-Free Guarantee
  • Book Online Today

4 Descriptions

  • Residential window cleaning at your {LOCATION(City)} home. Interior, exterior, tracks, sills, screens — full service, no shortcuts.
  • Hard water stain removal, post-construction cleanup, solar panel cleaning, chandelier cleaning — we do it all.
  • Shoe covers, drop cloths, and we move furniture ourselves if needed. Your home leaves cleaner than we found it.
  • Streak-free guarantee — if you see a streak within 48 hours, we come back free. Book online in 60 seconds.

Keywords (27)

  • "residential window cleaning"
  • [residential window cleaning near me]
  • "home window cleaning"
  • house window cleaning
  • "interior window cleaning"
  • [interior window cleaning]
  • exterior window cleaning
  • "inside outside window cleaning"
  • [inside outside window cleaning]
  • window track cleaning
  • "window screen cleaning"
  • [window screen cleaning]
  • skylight cleaning service
  • "hard water stain removal windows"
  • [hard water stain removal windows]
  • post construction window cleaning
  • "move in window cleaning"
  • [move in window cleaning]
  • spring window cleaning
  • "seasonal window cleaning"
  • [seasonal window cleaning]
  • single story window cleaning
  • "two story window cleaning"
  • [two story window cleaning]
  • home exterior window washing
  • "screen removal cleaning"
  • [screen removal cleaning]

phrase exact broad

Ad Group 3

Commercial Window Cleaning

5 Headlines

  • Commercial Window Cleaning
  • Storefronts, Office, High-Rise
  • Scheduled Recurring Service
  • COI & Safety Certified
  • Night & Weekend Available

4 Descriptions

  • Commercial window cleaning in {LOCATION(City)}: storefronts, office buildings, high-rise, retail, restaurants, medical offices, dealerships.
  • Scheduled weekly, bi-weekly, and monthly service plans with locked-in pricing. Property managers, HOAs, and office parks our specialty.
  • OSHA-compliant, fully insured, COI on file. High-rise rope access, bosun chairs, and certified water-fed pole operators.
  • Night and weekend service to avoid disrupting your operations. Net-30 invoicing for recurring commercial accounts.

Keywords (27)

  • "commercial window cleaning"
  • [commercial window cleaning]
  • "storefront window cleaning"
  • office window cleaning
  • "retail window cleaning"
  • [retail window cleaning]
  • restaurant window cleaning
  • "high rise window cleaning"
  • [high rise window cleaning]
  • building window cleaning
  • "commercial exterior windows"
  • [commercial exterior windows]
  • hoa window cleaning
  • "apartment window cleaning"
  • [apartment window cleaning]
  • medical office window cleaning
  • "dental office window cleaning"
  • [dental office window cleaning]
  • dealership window cleaning
  • "scheduled window cleaning service"
  • [scheduled window cleaning service]
  • weekly window cleaning
  • "monthly window cleaning contract"
  • [monthly window cleaning contract]
  • property management window cleaning
  • "bank window cleaning"
  • [bank window cleaning]

phrase exact broad

Ad Group 4

Gutters & Add-Ons

5 Headlines

  • Gutter Cleaning {LOCATION(City)}
  • Fall & Spring Cleanouts
  • Downspout Flushing Included
  • Before + After Photos
  • Bundle & Save 15%

4 Descriptions

  • Gutter cleaning in {LOCATION(City)}: full hand-scoop, downspout flushing, debris bagged and hauled. Before + after photos on every job.
  • Fall and spring gutter cleanouts scheduled on a recurring basis. Never call to re-book — we text you the day before.
  • Bundle gutter cleaning with window cleaning and save 15%. Most customers book both at once to cover exterior upkeep.
  • Minor gutter repairs (loose hangers, small leaks, clogged downspouts) included in most cleanings at no extra charge.

Keywords (27)

  • "gutter cleaning near me"
  • [gutter cleaning near me]
  • "gutter cleaning service"
  • gutter washout service
  • "gutter flush service"
  • [gutter flush service]
  • leaf removal gutters
  • "gutter cleaning company"
  • [gutter cleaning company]
  • affordable gutter cleaning
  • "seasonal gutter cleaning"
  • [seasonal gutter cleaning]
  • fall gutter cleaning
  • "spring gutter cleaning"
  • [spring gutter cleaning]
  • gutter guard installation
  • "gutter repair service"
  • [gutter repair service]
  • downspout cleaning
  • "downspout repair"
  • [downspout repair]
  • gutter debris removal
  • "solar panel cleaning"
  • [solar panel cleaning]
  • roof debris removal
  • "chimney cap cleaning"
  • [chimney cap cleaning]

phrase exact broad

FAQ — Google Ads for window cleaning businesses

How should window cleaning businesses structure their Google Ads campaigns?

Most window cleaning businesses do best with 4 ad groups: residential window cleaning, commercial/storefront, high-rise, and add-on services (gutter cleaning, solar panel cleaning, pressure washing). Commercial recurring contracts carry much higher lifetime value than one-off residential jobs, so ad group separation enables budget-weighted bidding.

How do window cleaners separate residential from commercial leads?

Use exact-match keywords like [commercial window cleaning] and [storefront window cleaning] to capture commercial intent. Add tight negatives to the residential ad group blocking "commercial," "office," "storefront," "high-rise." Commercial leads convert at higher ticket values and often become recurring contracts.

What's a reasonable Google Ads budget for a window cleaning business?

Window cleaning CPCs typically run $3-$8 for residential terms, $6-$15 for commercial. Most window cleaners budget $600-$2,500/month. Commercial and recurring-contract keywords justify higher bids because the lifetime value of a recurring commercial account is significant.

Should window cleaning businesses bid on gutter cleaning as an add-on?

If you offer it, yes — as a separate ad group. Gutter cleaning has its own search pattern, seasonality (peaks in fall), and customer segment. Bundling it into window cleaning ad groups muddies the data. Isolated gutter cleaning ad groups convert better and are easier to optimize seasonally.

Skip the manual work. Let The JSR Engine run this for you.

Same framework. Automated residential-vs-commercial routing. Twice-daily optimization.

Connect your Google Ads account in 60 seconds and The JSR Engine will structure, monitor, and optimize your window cleaning campaigns automatically — across every service type.

Staging environment