How to run Google Ads for electricians.

A complete walkthrough of campaign structure for electrical businesses — ad groups for residential, commercial, emergency, and specialty work, keywords, match types, headlines, and descriptions — plus a live demo of The JSR Engine managing it end-to-end.

Video walkthrough · Campaign framework · Live demo

The full walkthrough

Campaign structure, residential and commercial ad groups, keywords, match types, headlines, and descriptions — then a live demo of The JSR Engine running on a real electrical account.

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Walkthrough in production

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Campaign Framework

How to structure Google Ads campaigns for electricians

Themed ad groups for residential, commercial, emergency, and specialty electrical work — each with 5 headlines, 4 descriptions, and 25-30 keywords across phrase, exact, and broad match. Copy this structure or let The JSR Engine manage it for you.

Ad Group 1

General Electrical

5 Headlines

  • Electrician Near {LOCATION(City)}
  • Licensed Master Electricians
  • Code-Compliant Work
  • Bonded & Insured
  • Free Estimates, No Pressure

4 Descriptions

  • Need a licensed electrician in {LOCATION(City)}? We handle everything from a single outlet to full rewires. Code-compliant, guaranteed.
  • Master electricians with decades of experience. Transparent pricing, clean work, and we actually show up when we say we will.
  • Free in-home estimates. No diagnostic fees. We'll walk you through every option before we start.
  • {LOCATION(City)}'s top-rated electrical contractor. Residential, commercial, industrial — we handle it all.

Keywords (26)

  • "electrician near me"
  • [electrician near me]
  • "licensed electrician"
  • local electrician
  • "electrical contractor"
  • [electrical contractor]
  • master electrician
  • "residential electrician"
  • [residential electrician near me]
  • best electrician
  • "electrical services"
  • [electrical services near me]
  • electrical repair
  • "electrical company"
  • [electrical company near me]
  • home electrician
  • "electrical installation"
  • [electrical installation]
  • certified electrician
  • "electrician services"
  • [electrician services near me]
  • local electrical company
  • "electrical troubleshooting"
  • [electrical troubleshooting]
  • affordable electrician
  • "electrical contractor near me"

phrase exact broad

Ad Group 2

Emergency Electrical

5 Headlines

  • 24/7 Electrical Emergency
  • Power Out? Sparking Outlet?
  • {LOCATION(City)} Response 45 Min
  • Licensed Master Electrician
  • Flat-Rate Emergency Pricing

4 Descriptions

  • Electrical emergency? Burning smell? Sparking outlet? Partial power out? Call now — we dispatch 24/7 across {LOCATION(City)}.
  • Our on-call master electricians reach most of {LOCATION(City)} in under 45 minutes. Safety-first, code-compliant repairs.
  • No overtime scams. Flat-rate emergency pricing disclosed before any work starts. Licensed, bonded, insured.
  • Don't wait on an electrical problem — fires start fast. Real humans answer the phone any hour, any day.

Keywords (26)

  • "emergency electrician"
  • [emergency electrician near me]
  • "24 hour electrician"
  • [24 hour electrician]
  • urgent electrician
  • "after hours electrician"
  • [after hours electrician]
  • weekend electrician
  • "same day electrician"
  • [same day electrician]
  • power outage electrician
  • "electrical emergency"
  • [electrical emergency service]
  • overnight electrician
  • "sunday electrician"
  • [holiday electrician]
  • urgent electrical repair
  • "emergency electrical repair"
  • [emergency electrical repair]
  • night electrician
  • "power out electrician"
  • [sparking outlet electrician]
  • breaker tripping electrician
  • "no power electrician"
  • [burning smell electrician]
  • electrical fire risk

phrase exact broad

Ad Group 3

Residential Electrical

5 Headlines

  • Home Electrician in {LOCATION(City)}
  • Ceiling Fans, Outlets, Fixtures
  • Whole-Home Rewire Specialists
  • Smart Home Installation
  • Clean Work, Cleanup Included

4 Descriptions

  • Residential electrical services across {LOCATION(City)}: ceiling fans, recessed lights, outlets, switches, smart devices, full rewires.
  • We treat your home like our own. Drop cloths, shoe covers, and we clean up when we're done. No mess, no stress.
  • Older home? We specialize in panel upgrades, knob-and-tube replacement, and full rewires for pre-1970 houses.
  • Smart home upgrade? We install Ring, Nest, Lutron, Ecobee, and hard-wire smart switches throughout the house.

Keywords (27)

  • "residential electrician"
  • [residential electrician near me]
  • "home electrical wiring"
  • house wiring
  • "ceiling fan installation"
  • [ceiling fan installation]
  • outlet installation
  • "light fixture installation"
  • [light fixture installation]
  • recessed lighting install
  • "home rewire"
  • [home rewire near me]
  • electrical remodel
  • "basement wiring"
  • [basement wiring near me]
  • gfci outlet install
  • "dimmer switch install"
  • [dimmer switch install]
  • home electrical inspection
  • "chandelier installation"
  • [chandelier installation near me]
  • electrical panel upgrade
  • "smoke detector installation"
  • [smoke detector installation]
  • home wiring repair
  • "outlet repair near me"
  • [outlet repair near me]

phrase exact broad

Ad Group 4

EV Charger & Specialty

5 Headlines

  • EV Charger Install {LOCATION(City)}
  • Tesla-Certified Installer
  • Panel Upgrades & Generators
  • Rebates & Tax Credits Apply
  • Flat-Rate Install Pricing

4 Descriptions

  • Just bought an EV? We install Level 2 chargers in {LOCATION(City)} — Tesla Wall Connectors, ChargePoint, Wallbox, JuiceBox.
  • Panel too old for an EV charger? We handle panel upgrades and service-entrance work as part of the install.
  • Factory-certified installer for Generac, Kohler, and Briggs standby generators. Whole-home backup in 24-48 hrs from quote.
  • Flat-rate install pricing. Federal tax credit (up to 30%) and {LOCATION(City)} utility rebates often apply — we help file.

Keywords (27)

  • "ev charger installation"
  • [ev charger installation]
  • "tesla charger install"
  • electric car charger install
  • "level 2 charger"
  • [level 2 charger install]
  • home ev charger
  • "electrical panel upgrade"
  • [electrical panel upgrade cost]
  • 200 amp panel upgrade
  • "generator installation"
  • [generator installation]
  • whole house generator install
  • "standby generator installation"
  • [standby generator installation]
  • generac installer
  • "sub panel install"
  • [sub panel install]
  • 100 amp to 200 amp upgrade
  • "electric vehicle charger"
  • [electric vehicle charger install]
  • solar panel electrician
  • "home battery backup"
  • [home battery backup install]
  • tesla wall connector
  • "240v outlet install"
  • [240v outlet install]

phrase exact broad

FAQ — Google Ads for electricians

How should electricians structure their Google Ads campaigns?

Most electrical businesses do best with 4 ad groups split by work type: residential service calls, commercial electrical, emergency/24-hour, and specialty work (panel upgrades, EV chargers, generators). Residential and commercial have very different CPCs, conversion rates, and audiences, so keeping them separate lets you budget differently for each.

How do electricians filter out DIY and job-seeker clicks?

Every electrical Google Ads account needs heavy negative keywords. Block "how to," "DIY," "tutorial," "apprentice," "salary," "job," "career," and part names without service intent ("wire gauge," "outlet covers"). The JSR Engine discovers new waste terms automatically as they appear in your search term report.

What's a reasonable Google Ads budget for an electrical business?

Electrical CPCs typically run $15-$35, higher for emergency or specialty terms like "panel upgrade" or "EV charger installation." Most electrical businesses budget $1,500-$6,000/month. Commercial leads are worth significantly more than residential, so weighting commercial ad groups usually delivers better ROAS.

Should electricians target specialty services like EV chargers separately?

Yes. EV charger installation, generator installation, and panel upgrades have higher ticket values and different search patterns than standard service calls. Run them in their own ad group with specialty-matched headlines and descriptions ("Licensed EV Charger Installers," "Generator Installation in {LOCATION(City)}").

Skip the manual work. Let The JSR Engine run this for you.

Same framework. Automated negative keyword discovery. Twice-daily optimization.

Connect your Google Ads account in 60 seconds and The JSR Engine will structure, monitor, and optimize your electrical campaigns automatically — blocking DIY and job-seeker clicks as they appear.

Staging environment