Your customers don’t always search for exactly what you’d expect. They use phrases, questions, and variations you’d never think to bid on. Some of those searches are already bringing you customers right now — but because they’re not in your keyword list, you have no direct control over them.

Google Ads has a report called the Search Terms Report that shows exactly what people typed before clicking your ad. Inside that report are hidden opportunities — search terms that are already converting into real customers. The problem is that most business owners never look at this report. And even if they did, they wouldn’t know which terms to add as new keywords.

The JSR Engine monitors your search term data and automatically adds the terms that are actually producing results as new keywords. It looks for two things: terms that have already generated conversions, and terms that are getting strong engagement and look promising. You get more keywords that work, without doing any research.

How it works

From hidden search to active keyword

Step 01

Scans your search term data

The JSR Engine pulls your complete search term report from Google Ads — every search that triggered your ads, how much it cost, and whether it led to a conversion.

Step 02

Identifies proven performers

It looks for search terms that have already generated real conversions — calls, form fills, purchases. These are terms where people searched, clicked your ad, and became a customer.

Step 03

Spots promising opportunities

Beyond proven converters, it also identifies terms with strong engagement — lots of clicks and a high click-through rate — that look like they could convert with more exposure.

Step 04

Adds them as new keywords

Confirmed winners are added as new keywords in your campaigns, giving you direct control over bids and budgets for terms that are already working. Everything is deduplicated so you never end up with duplicate keywords.

Why this matters

The impact on your business

  • Finds opportunities you’d never discover manually. Your search term report might contain hundreds or thousands of terms. The JSR Engine analyzes all of them automatically — no manual digging required.
  • Only adds what’s actually working. It doesn’t guess or rely on keyword research tools. Every new keyword it recommends is based on real search data from your own account — people who already searched, clicked, and converted.
  • No research needed. You don’t need to learn keyword research, use third-party tools, or spend hours brainstorming. The JSR Engine does the discovery work for you using data that already exists in your account.
  • Your campaigns grow smarter over time. As new converting search terms appear, they get added to your campaigns. Your keyword list continuously improves based on real customer behavior.

Discover what you’re missing.

Get a free audit of your Google Ads account. See the keyword opportunities hiding in your search term data — and how The JSR Engine can capture them.