How to run Google Ads for pest control.

A complete walkthrough of campaign structure for pest control businesses — ad groups for general pest control, emergency/same-day, termite & wildlife, and specialty work, keywords, match types, headlines, and descriptions — plus a live demo of The JSR Engine managing it end-to-end.

Video walkthrough · Campaign framework · Live demo

The full walkthrough

Campaign structure, general and specialty ad groups, keywords, match types, headlines, and descriptions — then a live demo of The JSR Engine running on a real pest control account.

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Walkthrough in production

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Campaign Framework

How to structure Google Ads campaigns for pest control

Themed ad groups for general pest control, emergency/same-day, termite & wildlife, and specialty work — each with 5 headlines, 4 descriptions, and 25-30 keywords across phrase, exact, and broad match. Copy this structure or let The JSR Engine manage it for you.

Ad Group 1

General Pest Control

5 Headlines

  • Pest Control in {LOCATION(City)}
  • Licensed & Insured Exterminators
  • Same-Week Appointments
  • Pet & Family-Safe Treatments
  • Free Inspection & Quote

4 Descriptions

  • Need an exterminator in {LOCATION(City)}? We handle ants, roaches, spiders, and rodents — licensed, insured, and guaranteed.
  • Top-rated local pest control with thousands of homes treated. Pet- and family-safe products applied by certified techs.
  • Free inspection and upfront quote. We'll identify the problem and walk you through the treatment plan before we start.
  • {LOCATION(City)}'s trusted pest control company. One-time treatments or recurring plans — whatever keeps your home pest-free.

Keywords (26)

  • "pest control near me"
  • [pest control near me]
  • "exterminator near me"
  • local exterminator
  • "pest control company"
  • [pest control company near me]
  • best pest control
  • "pest control service"
  • [pest control service near me]
  • bug exterminator
  • "ant exterminator"
  • [ant control near me]
  • roach exterminator
  • "cockroach control"
  • [cockroach exterminator near me]
  • spider control
  • "rodent control"
  • [mouse exterminator near me]
  • rat control
  • "residential pest control"
  • [residential pest control]
  • affordable pest control
  • "local pest control company"
  • [local pest control company]
  • home pest control
  • "pest control quote"

phrase exact broad

Ad Group 2

Emergency & Same-Day

5 Headlines

  • Same-Day Pest Control
  • Wasp & Hornet Nest Removal
  • {LOCATION(City)} Emergency Service
  • Bees, Wasps, Hornets, Yellowjackets
  • We Can Be There Today

4 Descriptions

  • Wasp nest by the door? Sudden infestation? We offer same-day service across {LOCATION(City)} — call now and we'll dispatch a tech.
  • Stinging insects are a safety issue. Our techs remove wasp, hornet, and yellowjacket nests fast — safely and for good.
  • Sudden swarm of roaches or ants? We treat the source today, not next week. Real humans answer and we book same-day slots.
  • Pet- and family-safe emergency treatments. Upfront pricing before any work, and a guarantee that the problem stays gone.

Keywords (26)

  • "same day pest control"
  • [same day pest control]
  • "emergency pest control"
  • [emergency pest control near me]
  • urgent exterminator
  • "wasp nest removal"
  • [wasp nest removal near me]
  • hornet nest removal
  • "bee removal near me"
  • [bee removal near me]
  • yellowjacket removal
  • "wasp exterminator"
  • [wasp exterminator near me]
  • same day exterminator
  • "24 hour pest control"
  • [24 hour pest control]
  • weekend pest control
  • "hornet exterminator"
  • [hornet nest removal cost]
  • stinging insect removal
  • "emergency wasp removal"
  • [emergency wasp removal]
  • fast pest control
  • "urgent pest control near me"
  • [urgent pest control near me]
  • infestation help today

phrase exact broad

Ad Group 3

Termite & Wildlife

5 Headlines

  • Termite Inspection & Treatment
  • Free Termite Inspection
  • Wildlife & Rodent Removal
  • Raccoons, Squirrels, Bats
  • Protect Your Biggest Investment

4 Descriptions

  • Termites cause billions in damage a year. Free inspection in {LOCATION(City)} and proven treatment that stops them for good.
  • Suspect termites? We find the colony, treat it, and set up monitoring so they never come back. Damage warranties available.
  • Raccoons in the attic? Squirrels in the walls? We humanely remove wildlife, seal entry points, and clean up after.
  • Full rodent control: trapping, exclusion, and sanitation. We don't just trap — we seal the home so they can't return.

Keywords (27)

  • "termite treatment"
  • [termite treatment near me]
  • "termite inspection"
  • termite control
  • "termite exterminator"
  • [termite exterminator near me]
  • termite company
  • "termite inspection near me"
  • [termite inspection near me]
  • subterranean termite treatment
  • "wildlife removal"
  • [wildlife removal near me]
  • animal removal service
  • "raccoon removal"
  • [raccoon removal near me]
  • squirrel removal attic
  • "bat removal"
  • [bat removal near me]
  • attic wildlife removal
  • "rodent exclusion"
  • [rodent exclusion service]
  • mice in walls removal
  • "rat removal near me"
  • [rat removal near me]
  • opossum removal
  • "termite damage repair"
  • [termite control cost]

phrase exact broad

Ad Group 4

Bed Bugs, Mosquito & Recurring

5 Headlines

  • Bed Bug Heat Treatment
  • Mosquito Control {LOCATION(City)}
  • Quarterly Pest Plans
  • Discreet, Guaranteed Results
  • Backyard Mosquito-Free

4 Descriptions

  • Bed bugs? Our heat treatment kills them at every stage in one visit — discreet, unmarked vehicles, fully guaranteed.
  • Take back your backyard. Our mosquito control knocks down populations and keeps them down all season across {LOCATION(City)}.
  • Recurring quarterly plans keep ants, roaches, spiders, and rodents out year-round — one price, no surprises, cancel anytime.
  • Free inspection for bed bugs and mosquito breeding sites. Upfront pricing and a guarantee the problem stays solved.

Keywords (27)

  • "bed bug treatment"
  • [bed bug treatment near me]
  • "bed bug exterminator"
  • bed bug heat treatment
  • "bed bug removal"
  • [bed bug exterminator near me]
  • get rid of bed bugs
  • "mosquito control"
  • [mosquito control near me]
  • mosquito treatment yard
  • "mosquito exterminator"
  • [mosquito control service]
  • backyard mosquito spray
  • "flea treatment"
  • [flea exterminator near me]
  • tick control yard
  • "quarterly pest control"
  • [quarterly pest control plan]
  • monthly pest control service
  • "recurring pest control"
  • [year round pest control]
  • pest control subscription
  • "commercial pest control"
  • [commercial pest control near me]
  • restaurant pest control
  • "mosquito misting system"
  • [bed bug heat treatment cost]

phrase exact broad

FAQ — Google Ads for pest control

How should pest control companies structure their Google Ads campaigns?

Most pest control businesses do best with 4 ad groups split by service type: general pest control, emergency/same-day (wasps, bees, infestations), termite & wildlife, and specialty (bed bugs, mosquito, recurring plans). These have very different CPCs, urgency, and customer value, so keeping them separate lets you budget for high-value recurring contracts and termite jobs without one-off ant calls eating the spend.

How do pest control companies filter out DIY and product-shopper clicks?

Every pest control account needs heavy negative keywords. Block "how to," "DIY," "home remedy," "home remedies," "Raid," "spray," "traps for sale," "products," "salary," and "jobs." Those searchers are buying an $8 can at Walmart, not booking a treatment. The JSR Engine discovers new waste terms automatically as they appear in your search term report.

What's a reasonable Google Ads budget for a pest control business?

Pest control CPCs typically run $8-$25, higher for termite, bed bug, and wildlife terms. Most pest control businesses budget $1,500-$6,000/month. Recurring quarterly plans and termite jobs are worth far more than a one-time ant treatment, so weighting those ad groups usually delivers the best ROAS.

Should pest control companies target termite and bed bug jobs separately?

Yes. Termite, bed bug, and wildlife removal have much higher ticket values and different search patterns than general pest control. Run them in their own ad groups with service-matched headlines and descriptions ("Termite Inspection & Treatment," "Bed Bug Heat Treatment in {LOCATION(City)}") so your highest-value jobs get their own budget and messaging.

Skip the manual work. Let The JSR Engine run this for you.

Same framework. Automated negative keyword discovery. Twice-daily optimization.

Connect your Google Ads account in 60 seconds and The JSR Engine will structure, monitor, and optimize your pest control campaigns automatically — blocking DIY and product-shopper clicks as they appear.

Staging environment